Nurse practitioners kept coming to me with the same problem. It was never the marketing.
For years I built funnels for coaches and consultants. One of them crossed seven figures and earned a Two Comma Club award.
Then nurse practitioners started finding me — and these days I build almost nothing else.
Susan was the first. She had never believed she could do the marketing for her own business. She was a nurse — no marketing background, and she'd already been burned by an agency she'd paid a lot of money to.
"I've struggled to get it to work with agencies — paid them all this money. So I decided I just have to learn this myself." Susan, nurse practitioner
So we sat down to do exactly that. Except we barely touched her marketing.
We restructured her offer. That was the whole intervention. And once it was built around what her ideal client actually wanted, the marketing got easy — she started attracting people who were happy to pay, filling her schedule, and raising her prices.
Then it kept happening. Every nurse practitioner who found me had been handed the same two options. Either open a practice — the clinic, the panel, the malpractice, two years of savings before you see a dollar. Or some online business that had nothing to do with the license she'd spent years and a lot of money earning.
Neither one was a marketing problem. Both were the wrong vehicle.
The license was never the problem. It was the most valuable thing any of them owned — and every model they'd been handed either buried it under overhead or ignored it completely.
There was a third shape. Nobody was selling it, so I built it — and I've been building it with nurses ever since. That's what Saturday is.
